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The Importance of Coupling Data with Humanity When news broke about the inner workings of Amazon in Sunday’s New York Times article, I was positively riveted. Reading about how heavily the company is said to rely on data to evaluate employees got me thinking about the role of data in employee-related matters. Should those types of decisions be entirely data-centric, as seems to be the case at Amazon? Or should business leaders rely more on nuance and instinct when they’re making decisions about their people?
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